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Federated Auto Parts Press Release
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Federated Auto Parts Press Release
For Immediate Release
Contact: John Lanctot
Maximum Marketing
(312) 768-7376
Get Dirty with Kenny at Federated’s “House”
Federated Auto Parts Raceway at I-55 Site of Dirt Track Driving Extravaganza

STAUNTON, Va., April 25, 2012 - It’s back and better than ever. The exclusive Federated Car Care promotion is gearing up for another great run in 2012. This annual dirt track driving experience will take place at the newly named Federated Auto Parts Raceway at I-55, located outside of St. Louis and owned and operated by the “King of Dirt” himself, Federated’s own Kenny Schrader.

“The ‘Get Dirty with Kenny’ promotion is one of the most popular events we conduct for our Car Care Center members,” said Phil Moore, senior vice president of Federated Auto Parts. “The feedback we get every year from our members and their customers is phenomenal. The main reason everyone has such a good time is because our host, Kenny Schrader, puts on a great show. However, as we warn the winners every year,while Kenny is a great guy off the track, when he gets behind the wheel, he’s all business.  I think that’s what our winners love about the experience!”

The “Get Dirty with Kenny” sweepstakes offers Federated Car Care Center members the opportunity to race with NASCAR driver and dirt track legend Schrader as well as get a behind the scenes look at the racing business. To be eligible to win a chance to “Get Dirty with Kenny,” a shop must be enrolled as a Federated Car Care Center member by July 15, 2012. All Federated Car Care Center members in good standing are automatically registered to earn a chance to win an all-expense paid trip to Schrader’s Federated Auto Parts Raceway at I-55 in Pevely, Mo.

The Federated Car Care Center program is one of the fastest growing, complete support programs for some of the nation's finest automotive service providers. To become a Federated Car Care Center member or for more information, contact your local Federated Auto Parts distributor.

To find out if you are up to the “dirty” challenge, visit

About Federated
Federated Auto Parts, headquartered in Staunton, Virginia, is one of the largest auto parts distribution and marketing organizations in North America. Federated is dedicated to supporting its customers with quality name brand parts, programs designed to grow their businesses, and experienced counterpeople who are knowledgeable in today's evolving automotive technology.
For more information, visit

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508 Greenville Ave., Staunton, VA 24401 phone: (540) 885-8460 fax: (540) 885-7612