Find StoresFind Care Care CenterFederated RacingFederated Nationwide Repair ProgramFederated Roadside AssistanceFederated Facebook PageCar Care CouncilASE Certification
Federated Auto Parts Press Release
Back to List of Press Releases
Federated to Team Up with Ken Schrader Racing in 2018
Federated Auto Parts Logo
For Immediate Release
Contact: John Lanctot
Maximum Marketing
(312) 768-7376

Federated to Team Up with Ken Schrader Racing in 2018

2018 Federated Dirt Track Car

STAUNTON, Virginia, February 26, 2018 - Federated Auto Parts has renewed its sponsorship of Ken Schrader Racing for the 2018 season, it was announced today by J.R. Bishop, motorsports and event marketing director for Federated Auto Parts. This will be the 19th consecutive year that Federated has partnered with Schrader and his racing teams.

“Kenny Schrader has become synonymous with Federated and he really connects with our members and their customers,” said Bishop. “Federated ‘Get Dirty with Kenny’ events have become extremely popular and the ability to host hospitality events when Kenny is racing is a valuable business-building opportunity for our members. We are looking forward to another exciting season with Kenny and his race teams.”

As part of the sponsorship, Schrader will conduct “Get Dirty with Kenny” racing experiences for Federated members and their Car Care customers at dirt tracks across the country. In addition, Federated will be the primary sponsor of Schrader’s dirt track teams and an associate sponsor of the Ken Schrader Racing ARCA teams.

Last year, Schrader raced in 117 dirt track events, winning nine times in the Federated Auto Parts No. 9 dirt-modified car. Federated was also an associate sponsor of the Ken Schrader Racing ARCA championship car in 2017 and served as the full sponsor when Austin Theriault captured the ARCA title on October 20 at the Kansas Speedway.

"Federated informed me at the final ARCA race last year that I'm going to have a job next year,” said Schrader. “It's going to be our 19th year with Federated and we certainly want to thank them for continuing to believe in our program. They're just really good people with good business ethics. We've formed a solid relationship with their members. I do about anything they want me to do and they've been very good about letting us do what we want to do. We work it so it works out best for their members.”

About Federated
Federated Auto Parts, headquartered in Staunton, Virginia, is one of the largest auto parts distribution and marketing organizations in North America. Federated is dedicated to supporting its customers with quality name brand parts, programs designed to grow their businesses, and experienced counterpeople who are knowledgeable in today's evolving automotive technology. For more information, visit

# # #
508 Greenville Ave., Staunton, VA 24401 phone: (540) 885-8460 fax: (540) 885-7612