Find StoresFind Care Care CenterFederated RacingFederated Nationwide Repair ProgramFederated Roadside AssistanceFederated Facebook PageCar Care CouncilASE Certification
Federated Auto Parts Press Release
Back to List of Press Releases
Federated Honors First Responders During Memorable Race Weekend
Federated Auto Parts Logo
For Immediate Release
Contact: John Lanctot
Maximum Marketing
(312) 768-7376
jlanctot@maxmarketing.com
Federated Contest Winners
Enjoy ‘Super-Suite’ Race Weekend
Awards Presented for Co-Man, Marketing, National Accounts
Federated Auto Parts Honors First Responders During NASCAR Race in Richmond

STAUNTON, Virginia - September 29, 2021 - The grand prize winners of the Federated Super Suite-Stakes enjoyed an action-packed weekend of festivities, including luxury skybox seats at Richmond Raceway on Sept. 11 for the Federated Auto Parts 400 Salute to First Responders NASCAR race.

The Federated contest winners kicked off their grand prize weekend by joining NASCAR legend Kenny Schrader and NASCAR Xfinity driver Justin Allgaier for ride-alongs at Richmond Raceway and attending a Cody Jinx concert. Following a day of golf, tours and entertainment, the winners enjoyed a doubleheader of NASCAR racing: an afternoon Xfinity race followed by the main event, the Federated 400 Salute to First Responders won by Martin Truex Jr.

“The Federated Super Suites-Stakes weekend was an incredible experience, highlighted by a memorable race and a moving pre-event tribute that honored first responders and remembered those impacted by a day that will never be forgotten,” said J.R. Bishop, motorsports and event marketing director for Federated Auto Parts. “Justin Allgaier and Kenny Schrader were wonderful hosts for the exciting ride-alongs, and our members, vendor partners and track personnel helped make this a special ‘super suite’ weekend.”

Over 11,000 Federated customers participated in the Federated Suite-Stakes contest, the biggest rewards program Federated Auto Parts has ever conducted for its customers. Federated awarded more than 4,500 prizes, including "Super Suite" and "Suite" grand prizes. The first set of grand prize winners traveled to St. Louis to attend the World of Outlaws Ironman 55 and participated in a “Get Dirty with Kenny” dirt track driving experience.

About Federated
Federated Auto Parts, headquartered in Staunton, Virginia, is one of the largest auto parts distribution and marketing organizations in North America. Federated is dedicated to supporting its customers with quality name brand parts, programs designed to grow their businesses, and experienced people who are knowledgeable in today’s evolving automotive technology. For more information, visit www.federatedautoparts.com.



# # #
508 Greenville Ave., Staunton, VA 24401 phone: (540) 885-8460