For
Immediate Release Contact:
John Lanctot
Maximum
Marketing
(312)
768-7376
jlanctot@maxmarketing.com
Federated Extends NASCAR
Nationwide Series Race Sponsorship
STAUNTON, Virginia, September 11, 2008 - Federated Auto Parts will continue to sponsor the
Federated Auto Parts 300 NASCAR Nationwide Series race at the Nashville
SuperSpeedway for three more years, it was announced today by J.R. Bishop,
director of member services and event marketing for Federated Auto Parts. Federated has sponsored a NASCAR race at Nashville for the last 13 years.
"We are very pleased
to be able to extend our Nationwide Series race sponsorship and we would look
forward to continuing our relationship with the great folks at the Nashville
SuperSpeedway," said Bishop. "Federated
has been a long-time supporter of racing at all levels, but the Federated Auto
Parts 300 has become the cornerstone of our motorsports program."
A near-capacity crowd, including over 1,200 Federated
guests, saw Brad Keselowski cross the finish line first to capture the
checkered flag at the 2008 Federated 300 held on June 7 at the Nashville
SuperSpeedway. The crowd also enjoyed a
pre-race country music concert while a nationwide audience tuned in the
broadcast of the race on ESPN2.
"I am thrilled to
have Federated Auto Parts back as the title sponsor for our June Nationwide
race," said Cliff Hawks, vice president and general manager of the Nashville
SuperSpeedway. "The new agreement will extend
what has been such a positive working relationship over the years.
Federated Auto Parts has played a key role in the success of our June race and
we look forward to seeing all of our friends at Federated Auto Parts and their
guests in 2009 and beyond."
About Federated
Federated
Auto Parts, headquartered in Staunton, Virginia, is one of
the largest auto parts distribution and marketing organizations in North America. Federated is dedicated to supporting its
customers with quality name brand parts, programs designed to grow their
businesses, and experienced counterpeople who are knowledgeable in today's
evolving automotive technology. For more
information, visit www.federatedautoparts.com.
# # #